Our PR staff focuses on compelling audiences through effective storytelling, the creation of meaningful content, and persistent and convincing media pitching.

 

PUBLIC RELATIONS

 

The best PR campaigns start with a clear understanding of your business goals and often a review (and/or re-crafting) of your messaging platform. Building on that foundation, we reach the right audiences with the right messages at the right time to advance your agenda in the public domain.

 

Public Relations tactics cover a wide range, including:

 

Press Releases – to target specific audiences on a consistent basis to reinforce key messages.
Mini Campaigns – to shine a spotlight on core topics using multiple PR tactics in unison to create a groundswell of media attention on issues vital to your organization’s success.
Using Your Expert Bench Strength – to serve as industry experts and authors on topics the industry and business media are – and should be – covering
Product and Services Launches – to support the sales cycle and strengthen your position as an innovator and leader
Customer Success Stories – to provide real-life testimonials of your product/service’s impact on your target audiences
Analyst Relations – to provide data and market analysis; vendor-agnostic validation
Event Support – to make sure you get the best PR out of your costly event budget, helping you meet with the right media people and analysts when you participate in industry events

 

CONTENT IS CRITICAL

 

Whether you’re hoping to create buzz through a press release or authoring a by-lined article, the story you tell can mean the difference between failure and success. MEG’s account managers and supervisors take pride in their understanding of story, their market expertise, and their ability to position your news for success with your audiences. Of course, these capabilities go hand-in-hand with optimizing any piece of content for appropriate search-engine results.

 

STRATEGY

 

Even the best story will fall on deaf ears if the proper strategic planning has not been performed. Our strategic work covers:

• Primary Research (qualitative and quantitative)
• Secondary Research
• Market Penetration Plans
• Online Strategy
• Media Planning
• Budgeting

 

A solid strategic plan will not only promote the success of any initiative, but it will also reduce the likelihood of many common marketing failures. 

Yet even the best strategic plan can be wasted time, if it is not brought to life with stories that touch audiences and stimulate them to action. Our strategy team understands story-building and creative thinking, as well as what it takes to make an impact on busy and discriminating audiences. MEG views integrated marketing not just as the integration of practices under one roof, but also the cross-pollination of disciplines and job functions. 

 

HOW WE MEASURE

 

We have long passed the age of faith-based marketing (i.e. we don’t know, but we have faith that it’s working), and the age of measurement is upon us. The most brilliant ideas are only as valuable as they are effective.

While we would like to give you an in-depth look into how we precisely measure and report on the effectiveness of your marketing messages, PR initiatives, advertising campaigns and content generation, putting it here would be a gift to our competitors. We will be happy to talk measurement in person. We have experience-driven expertise with an unmatched portfolio in the business to brand world; it’s forging tight connections between brand and business, business and brand; it’s investiture of brand ownership with employees; it’s a strategic methodology designed to enhance business performance and deliver measurable business outcomes.