MEG Branding follows processes designed to bring those two circles into alignment.

 

BRANDING

 

Think of your brand as two circles – one circle represents your idea of what your brand is (or should be); the other circle represents reality – the way your target audiences perceive and experience the brand. Ideally, the region within the intersection of those circles should be as large as possible.

• Business Naming
• Creative Strategy
• Graphic Identity Development
• Creative Positioning
• Campaign Concept Development
• Communications Planning

 

BRANDING BUSINESS

 

“Branding business” is not merely a tag line or “shorthand” for our Business to Brand expertise. It’s a corporate branding methodology that embraces business strategy, to enhance business performance. We understand that brand building in the Business to Brand world is fundamentally different than it is in the high-volume/low margin, closed-end transactional world. 

We understand the distinct branding implications of a considered purchase versus an impulse buy. Our focus requires an intimate understanding of how — in the first instance — you function as a business; understanding the market dynamics of your industry; and the multi-layered customer relationships and complex channels-to-market you depend on. That’s why, at Eyelash Vizion, we don’t just talk about branding … we make it about Branding Business.

Our vision is to create the world’s most successful brands. Our mission is to find greatness and promote it fearlessly. At the center is our purpose — to create and inspire.

 

EXPERTISE

 

By specializing in five industries, our corporate branding agency is always in tune with our clients’ business challenges, their competitive environment, and their industry’s trends and opportunities. Our brand consultants and their teams bring a seasoned perspective and a wealth of intellectual property to every engagement.

Every brand we work with is different, but they share one thing in common: the need to connect to each potential audience member. This requires that a brand be stand-out, remarkable, different and engaging. We only build brands that get deep within the minds of the customer to create an emotional connection, creating interest and action. In addition, you only have a few seconds to create the spark, so you must be concise, unique, and powerful.